Printed book and animation for

a Toys R Us branded coaster

This identity and branding project began with the idea of rebranding Toys R Us after its bankruptcy in 2018. Instead of rebranding retail stores, I instead transformed the Toys R Us brand into an exciting roller coaster experience at Disney's Epcot called "R-coaster." The coaster would preserve and share the joy that the brand and national toy retailer brought to children all around the world for the past 70 years. The sponsored ride at the Walt Disney Orlando Resort would remind guests that they never have to grow up and can forever stay a Toys R Us kid. The book below details the branding for the ride for its merchandising and marketing. There is also an accompanying animated logo design made in Adobe After Effects. The full PDF of the book can also be accessed.