Comcast X Team USA
Comcast wanted to challenge viewers of the 2022 Winter Olympics to compete with real Olympic athletes and inspire future generations.
Vayner Media was tasked with conceiving and executing unique social campaigns across TikTok, Instagram, and Facebook for Comcast's #TeamofTomorrow campaign, collaborating with U.S. Olympic and Paralympic athletes.
Comcast
Team USA
Social campaign
Idea
Drive participation with #TeamofTomorrow through TikTok challenges, IG stories, and digital stickers to highlight team USA’s journey to the olympics and motivate the next generation.
Role: Designer
Agency: Vayner Media
ACD Art: Alyssa Leary
ACD Copy: Eric Witman
CD: Paul Laffy
Category
Advertising/Social design
Client Project.
TikTok: Team USA Talent Show
To further inspire the Team of Tomorrow, we launched a friendly TikTok challenge with our
Team USA athletes.
Tell us you deserve a gold medal without telling us you deserve a gold medal. We’ll start!
IG Stories
Tap to see the athletes journey to Team USA.
Tiktok/Instagram stickers
Stickers were designed to promote
the 2022 Winter Olympics and Paralympic Games using Team USA athletes.
Featuring: Brenna Huckaby, Rico Roman, Brody Roybal, and Keith Gabel.