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Dell Tech World

Sphere Activation

Electronic waste (E-waste) represents a significant global challenge for tech leaders. Dell tasked VML to create awareness around E-waste and Dell's existing recycling program.

The Layers of Infinite Possibility

To celebrate Dell's 40th anniversary, we set out to showcase how Dell Technologies turns bold ideas into real-world breakthroughs. The Sphere brings this story to life, revealing layers of technological evolution from a Dell keyboard to AI, an F1 car, a motherboard, and more.

Role: Art Director

Agency: VML

Copywriter: Jake Sullivan

ECD: Justin Elbert & Raj Zaveri

Drone footage

© 2025 by Shelby Bernard

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