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Krispy Kreme Rewards
2024 Loyalty Campaign
Krispy Kreme tasked VML with relaunching their loyalty program by creating a new launch campaign and new and improved perks for Krispy Kreme fans.
Idea
A series of fun, crave-worthy social ads to launch the new rewards program that invites customers into the world of Krispy Kreme through their newly re-designed app. Each video features the app in an unexpected, playful way and brings customers into a world of delight.
Role: Art Director
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