Dell x Giving
2024 Holiday Campaign
Dell tasked VML with their first holiday ad in over a decade.
Featuring the endearing story of a delivery bot helping gifts arrive before the Holiday, we were able to deliver a story that both showcased the strength of Dell's AI technology and the humanity that grows from it.
Insight
Tension between AI and humans is on the rise. As a key player in the industry, Dell is on a mission to reshape public perception of the technology. The campaign highlights the incredible potential AI offers when you give it a chance.
Role: Social Art Director
Agency: VML
Copywriter: Jake Sullivan
CDs: Mason Hedgecoth, Fabio Ozorio
GCDs: Susan Corbo, Becky Armentrout,
Unique Social
POV: You’re a Dell delivery robot
Viewing the Dell AI smart bot’s capabilities from a fresh perspective that goes beyond TV, this asset provides a social-first view of the intelligence behind the bot through a day in the life.
The Joy of Giving - Video Carousel
Using a carousel to leverage the ‘swipe to see’ functionality, this three framed asset shows how a bot powered by Dell AI can use computer vision to understand the world around it.
Social Cut Downs
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